3 Times Square

Brand Design

3 Times Square

  • Brand Development & Design
  • Web Design
  • Logo
  • Typography
  • Art Direction
  • Photo Direction
  • Copywriting
  • Strategy
A modern lobby with a reception desk and people interacting.
When 3 Times Square wanted to invite new tenants in to experience unparalleled quality and care, we were at their service.

Challenge

Although 3 Times Square had undergone recent updates and is backed by one of New York City’s most reputable family-owned real estate companies, negative perceptions of Times Square were overshadowing all the building had to offer. We were tasked with helping to solve that through a rebrand and accompanying campaign that truly allowed tenants to see the building for the oasis that it was.

Solution

Humancentric design, curated amenities, a respite from the hustle and bustle of Times Square and a caring and hands-on team that would go above and beyond — 3 Times Square had all the vibes of a boutique hotel, so that became our foundation.

Our brand refresh took visual inspiration from the warm, curated atmosphere of boutique hotels, while messaging played into a personalized, service-driven tone, together creating a brand and campaign that delivered strong on the feeling of hospitality.
Text "3 Times Square" over a blurred, warm-toned background.
A person hands a card labeled "TIMES SQUARE" to another person over a table with a coffee cup.
A woman in a tan coat is talking on the phone under a subway sign.
Three people enjoying coffee and a muffin at a marble table with a red purse placed nearby.
A door handle with a "Meeting in Progress" sign on the left, and a close-up of a suit with a pocket square on the right.
Digital display at 3 Times Square promoting premium office space with a hospitality theme.
Three colorful digital posters on a subway station wall with a white diamond logo in the center.
A bottle of wine with a turquoise label next to teal dumbbells, a towel, and a card stating "Where care is complimentary."
A black diamond-shaped logo with the letters "BTS" in white, set against a soft, abstract background.
A small card with "3 Times Square" clipped to a larger red and white document.
Four Instagram-style posts promoting 3 Times Square, each featuring the phrases "Sit Back," "Relax," "And Work," and the building's name.
Two people sitting at a small round table with a notebook, smartphone, and glasses of water.
A website design mockup for "3 Times Square," featuring the text "3 Times Square. At Your Service," with an interior image and navigation menu.
A laptop displaying "3 Times Square" on its screen is sitting on a wooden surface with dramatic shadow lighting.
A grid of images and text showcasing various features and sections of 3 Times Square, including amenities, location, and floor plans.

Similar Work

Integrated Commerce Cadbury x Foodbanks

Cadbury x Foodbanks

Integrated Commerce It’s More Than Just Dairy

It’s More Than Just Dairy

Integrated Commerce Popeyes Dipping Sauces

Popeyes Dipping Sauces

Integrated Commerce Tim Hortons Roll Up 2 Win

Brand Design Toronto Blue Jays Blue Wave

Toronto Blue Jays Blue Wave

© Mosaic Sales Solutions US Operating Co., LLC 2023